TikTok launches official Book Club after popularity of #BookTok

In the cluttered world of TikTok, #BookTok emerged as a favorite long ago: a cozy, sprawling community with a hashtag that has over 64.3 billion views and counting. The social media giant is well aware of this popularity, seizing upon that long-embedded love for literature with by launching an official book club on the platform.

The TikTok Book Club will be open to everyone, much like #BookTok is, but with an organized structure. Each month, a new book will be announced and community members can read along, being encouraged to "share their experiences" and thoughts. TikTok will also include a special hub dedicated to the Book Club within the app, where the month's new title will be shared.

Considering the phenomenon that #BookTok is, the announcement of the official Book Club isn't surprising.

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"From spotlighting little-known authors and genres to introducing the classics to a new generation, #BookTok has helped to reignite a passion for literature and we creating a new take on the much-loved #BookClub format, so our community can continue to connect, spark conversations and share the books they love most," said James Stafford, head of partnerships and community at TikTok.

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In the virtual community, there will be a team of "BookTok Laureates": a group of TikTokkers passionate about reading, who will dive into each novel and share their thoughts through a series of content. The group consists of BookTok creators @li.reading and @edenreidreads, literature fan and "the internet's resident librarian" @jackbenedwards, content creator and avid reader @cocosarel, and author @Bmercer. At the end of the month, the five will host a TikTok Live session to discuss the book together.

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The first book is a timely choice: Jane Austen's 1817 classic Persuasion. The Netflix adaptation of the novel arrived just last week and has consumed the internet since. #AustenTok is also a major community living within TikTok, with over 17 million views.